Google is set to launch its own smartphone by the end of the year in an effort to compete more directly with Apple and Samsung devices. Google's Android OS is used on over 1.4 billion mobile devices globally, but differences in handsets have sometimes seen the company struggle to ensure rollout consistency between software updates.
The report claims that the company plans to unveil a Google-branded handset that is separate from its Nexus range of phones, which are designed and manufactured through partnerships with the likes of LG and HTC. Google is also said to be in discussions with mobile operators about the release of the phone by the end of 2016.
As we all know, Nexus has typically been a mid-range smartphone. While Google’s Android operating system dominates the market, they aren’t especially present in the hardware, and Apple’s iPhone absolutely dominates the lucrative high-end device market.
Google is reportedly showing interest in releasing its own smartphone to give tough competition to Apple’s iPhone series. The reason behind this action was Google wants to release a smartphone with tighter controls over “Design, Manufacturing and software” and this is going to be a good choice for sure.
Google's sale of Motorola excluded the team working on Project Ara, which develops an open hardware platform for building modular smartphones. Project Ara has since been folded into the Android business but is being managed by Osterloh.
Google can offer stock Android phones free from the customized skins and bloatware manufacturers and carriers use to differentiate their Android gadgets. Google is clearly honing its focus on mobile hardware.
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Ben Wood, an analyst at CCS Insight said “They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple."
The report claims that the company plans to unveil a Google-branded handset that is separate from its Nexus range of phones, which are designed and manufactured through partnerships with the likes of LG and HTC. Google is also said to be in discussions with mobile operators about the release of the phone by the end of 2016.
As we all know, Nexus has typically been a mid-range smartphone. While Google’s Android operating system dominates the market, they aren’t especially present in the hardware, and Apple’s iPhone absolutely dominates the lucrative high-end device market.
Google is reportedly showing interest in releasing its own smartphone to give tough competition to Apple’s iPhone series. The reason behind this action was Google wants to release a smartphone with tighter controls over “Design, Manufacturing and software” and this is going to be a good choice for sure.
Google's sale of Motorola excluded the team working on Project Ara, which develops an open hardware platform for building modular smartphones. Project Ara has since been folded into the Android business but is being managed by Osterloh.
Google can offer stock Android phones free from the customized skins and bloatware manufacturers and carriers use to differentiate their Android gadgets. Google is clearly honing its focus on mobile hardware.
Also Read:
Ben Wood, an analyst at CCS Insight said “They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple."
Google is Working on Its Own Android smartphone
Reviewed by Tech Ugly
on
Tuesday, June 28, 2016
Rating:
Reviewed by Tech Ugly
on
Tuesday, June 28, 2016
Rating:
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