Google says goodbye to Nexus brand Smartphones

Google’s smartphone line always sported the name Nexus. Is that your brand image and that is how they are known. But now it may be about to change. Internal sources of the tech giant Google revealed that the new devices would not come up with the name Nexus. Yes, it means the tech giant Google is changing the Nexus into another brand.


We’ve known for a while now that Google wants to further customize the Android experience it offers on Nexus devices. The company’s CEO Sundar Pichai said as much a few months ago. Now, sources familiar with Google’s plans told Android Central that the Nexus line would be replaced with something else.


The idea of the tech giant Google is to keep the Nexus name, but only to designate software. There are already several Google applications for Android which were already bearing this name; thus they decided to separate the brand, smartphones software.

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The Nexus line has been used to showcase stock Android products ever since the launch of the original Nexus One back in 2009. Rather than producing Nexus devices in house, Google has partnered with several companies over the years to develop these products, including Samsung (Galaxy Nexus), LG (Nexus 5) and Huawei (Nexus 6P) among others.

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With this change in direction, I believe Google will do a bit of rebranding. Going forward, Google will refer to its custom software with the Nexus moniker as demonstrated by the Nexus Launcher, and I predict Google’s software suite will be known as Nexus OS.


As for the actual device, I think Google will refer to its phone as the “Google Phone”(Possibly the gPhone to ruffle Apple’s feathers). This change will match the new logo on the back of the 2016 devices. Google’s phones would benefit tremendously from this name change and would immediately inherit all of the brand recognition and clout the search giant has built for itself.


And to be more specific according to latest rumor mill the next smartphones from Google might be priced higher compared to the previous Nexus devices. And as we read from the Nexus Blog 5-inch smartphone from Google, model Sailfish, will hit the markets at $449 while the 5.5-inch model Marlin at $599. These prices are for the 32GB models.


It is not unusual to Google, as we already saw several of its products have changed names; hence, their names changed only to reflect new directions or simply to achieve further excel in the market.
Google says goodbye to Nexus brand Smartphones Google says goodbye to Nexus brand Smartphones Reviewed by Tech Ugly on Thursday, September 01, 2016 Rating: 5

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